Как избежать использования оператора goto? - C (СИ)

typedef struct BOOK {
    char *name;
} book;
 
int main()
{
    FILE *fp;
    char *fname = "sometxt";
    book nbook;
    nbook.name = "Some sucker";
    int p;

m1: if (NULL==(fp=fopen(fname, "r+"))){
        printf("error open file %s\n", fname);
        if (NULL==(fp=fopen(fname, "a"))){
            printf("error creat file %s\n", fname);
            return 1;
        }
        else {
            fclose(fp);
        }
        goto m1;
    }
    else {
        p=fseek(fp, 4, SEEK_SET);
        //printf("p=%d\n", p);
        p=ftell(fp);
        //printf("p=%d\n", p);
 
        fwrite(&nbook, sizeof(struct BOOK), 1,  fp);
        fclose(fp);    
    }
    return 0;
}